New South Construction Company’s newly refreshed office space was recently recognized by the American Society of Interior Designers (ASID) Georgia chapter’s 2017 Design Excellence Awards.
The seventh-floor office space, located in Regions Plaza in Midtown, was designed by VeenendaalCave, A Nelson Company, which won silver for its innovative design of the Atlanta-based general contracting firm’s headquarters – its fourth location since its founding in 1990.
“Our newly redesigned office space is a reflection of the craftsmanship and quality New South brings to each of its own projects,” said Theresa Smith, New South Construction’s marketing director. “We’re proud to work in such a beautiful setting and excited VeenendaalCave was honored for their thoughtful, creative design.”
The VeenendaalCave team included Sarah Holliday, IIDA, Haley Kane, Lindsay Murphy, Dirk Myers, Jason Diaz, Debbi Bass, ASID, and Craig Anderchak, ASID. New South’s move to a multi-tenant high rise office building presented a unique opportunity to reimagine the possibilities for the firm’s workplace. Use of authentic and exposed construction materials throughout reflects the quality of craftsmanship the company is known for.
In addition to updating the aesthetics to better align with New South’s culture and core values, focus was also placed on providing more flexible touchdown workspaces for those who are not regularly in the office, and more ergonomic workstations for those who are. By balancing the infusion of brand, communal space, integration of technology and focused workspace, the modernized office allows employees to easily connect and collaborate.
“Our main objective with any project is to deliver a space our clients can be proud of, that reflects who the organization is and where they’re going and that supports their culture, brand and bottom line,” said Sarah Holliday, design team director at VeenendaalCave. “Having New South’s new workplace recognized with a Design Excellence Award simply underlines the successful partnership of our teams in creating a space that highlights their strong foundation and celebrates their future, and we couldn’t be more honored.”
ASID is the oldest and largest professional organization for interior designers. ASID’s Georgia chapter is a regional resource for knowledge sharing, advocacy of interior designers right-to-practice, professional education and expansion of interior design markets. Each year, the chapter presents the Design Excellence Awards to recognize the very best interior design projects in a range of categories.