A mixed-use development across the street from Roswell City Hall is one step closer to construction

Oct 15, 2025 | Mixed-use, Multifamily, News

A mixed-use development across the street from Roswell City Hall is one step closer to construction

 Written by Henry Queen for Atlanta Business Chronicle.

Former police HQ in Roswell set for mixed-use makeover

A mixed-use development across the street from Roswell City Hall is one step closer to construction.

Roswell City Council on Tuesday voted 6-0 to grant all necessary approvals for a development on Hill Street with 75,000 square feet of commercial space, 143 apartments and 510 parking spaces. Part of the plan includes an adaptive reuse of the city’s old police headquarters.

The Atlantic Cos., the Atlanta-based developer leading the effort, has called the project Hillrose Market.

“This project reflects what we believe is the future of community development — partnership between city leadership and private firms to create places that feel rooted in and in service to their local communities for the long term,” Jim Meyer of The Atlantic Cos. said in a statement.

The city council already approved a land swap for the project earlier this year. Construction is now expected to start next year, with completion of the first phases anticipated in 2027. The police headquarters has been completely vacated except for the 911 operators, who are required to leave by March 31, 2026.

New South Construction is the general contractor for the Hillrose Market project; ASD | SKY is the architect; Kimley-Horn is the project engineer; Westbridge is the commercial consultant; and Crosby Design Group is leading the interior design.

In addition to the luxury apartments, there will be 16 for-sale brownstones built by a separate developer, The Providence Group. The brownstones will be “designed for walkability and easy access to Canton Street and Roswell trails,” according to a news release.

Hillrose Market is expected to generate $1.2 million in annual property tax revenue for the city and 273 new jobs from on-site operations, according to a presentation. There will also be consistent ground-lease payments to the city from The Atlantic Cos. as part of the land-swap agreement.

The project also gives Roswell more parking. The city previously controlled only about 70 spaces in downtown. Now, the city will operate a 370-space parking garage at Hillrose Market. The other 140 spaces will be on surface lots.

“This is a once-in-a-generation opportunity to shape the future of downtown Roswell,” Mayor Kurt Wilson said in a statement. “Hillrose Market will deliver the kind of walkable, mixed-use development that our residents want, while strengthening our community and creating new opportunities for the future.”

During the council meeting on Tuesday, Wilson said the development will cost about $140 million. It’s a big investment — and a test case for what’s to come, Wilson said.

“On projects like this, what [usually] happens is capitulation and you don’t get what you want,” Wilson said. “In very limited ways has capital invested in the city of Roswell over the last 25 years. … What was so important about this was to create a boundary-breaking infrastructure project that would invite capital back.”

Wilson’s administration wants to concentrate density along a few corridors. Historic Canton Street, which is located roughly 0.3 miles away from the Hillrose Market project, “lacks the ability” to add density, according to a city presentation. But Green Street, where a parking garage is currently under construction, can act as a node for development.

The Southern Post mixed-use site is also located nearby.

“We have a number of areas in our city that are primed for redevelopment,” said Jeff Leatherman, senior vice president of community services at the City of Roswell. “We have our downtown corridor that we’ve been working on over the course of the last two years. We’re excited to move into the midtown and uptown corridors and over to the east side.”